Sprinkles Cupcakes

As you might know by now, I like cupcakes. They are the way to my heart. Give me an ice cream cone (chocolate, no fun flavors) and/or a cupcake and you have discovered my weakness. I don't really like homemade cupcakes or grocery store ones, I'm all about the fancy ones. Don't expect to walk past a cupcake shop with me and think we aren't going to stop. . .
Sprinkles as you know is more of a chain, they have ten locations around the country and are expanding to 25 more locations around the world. Originally the brain child of Candace Nelson (who after a career in investment banking went bust turned to her pastime for inspiration. . . yes, there is hope for all of us idling living in cubicles) Candace you might actually feel like you know, because she is a judge on the show "Cupcake Wars." Despite it then being 2005 and carbs being the enemy (Some of you are still in this Atkin phase seven years later. . . ), Candace decided how could anyone resist a cupcake and dedicated a whole bakery to them. This unprecedented decision led to 2,000 cupcakes being sold in the first week and the rest is history. She is also credited with starting the nation's cupcake craze. That would be pretty hard to top at a cocktail party. ("Oh, after college I just revolutionized the bakery industry, no big thing")
Now one of those ten locations graces Georgetown and is easier to find than any other cupcake store (Its bright pink motif helps). It is right at the start of M street if you are coming from public transportation. The store does not have crazy, wrap around the block lines (ah, hem Georgetown Cupcakes) but the cupcakes are excellent. This surprised me. Now, I had a Sprinkles cupcake previously (but I feel like it didn't count, someone brought it to me and it wasn't purchased at one of their flagship stores. . . ) I stopped and tried one after work. I was setting the conditions to be disappointed. At the end of the day, the inventory should be a little stale, a little of the "what's left variety."
Ahh, but no.
They were actually putting out fresh cupcakes at 630pm at night. The variety was more than impressive. The wait staff was friendly and inviting. So friendly and inviting that I actually sat a table by myself in the store and chatted with them while I ate my treat.
The cupcake was well done. Light, fluffy with a perfect layer of icing. Not too much, just right. The best part of course were the sprinkles. They had a crunchy dimension. (Literally a coating of Sprinkles not just a few decoratively placed)
All of this leaves me thinking one thing and one thing only. . . When can we go again?

Friday, July 27, 2012 at 7:00AM
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